It’s also a deeply Buddhist land, where men wear a tunic to work, where giant protective penises are painted on the walls of most houses, and where Gross National Happiness is deemed more important than Gross National Product. Tourism in Bhutan is also unique. Visitors famously have to pay a minimum of US$200 per day, making it one of the world’s most expensive countries to visit, but this fee is all-inclusive, you don’t have to travel in a group and you can arrange your own itinerary. What you won’t find in Bhutan is backpacker-style independent travel. This is Nepal for the jet set. First off there are the early Buddhist sites in the cultural heartland of Bumthang Dzongkhag and the undisturbed traditional Tibetan-style culture that sets Bhutan aside as the last remaining great Himalayan kingdom. Then there are the textiles, outrageous trekking as well as the stunning flora and fauna of Phobjika Valley. Trashigang is an interesting town and also useful for launching into a trip in Eastern Bhutan.

Bhutan used to be one of the most isolated countries in the world. Developments including direct international flights, the Internet, mobile phone networks, and cable television have increasingly modernized the urban areas of the country. Bhutan balanced modernization with its ancient culture and traditions under the guiding philosophy of Gross National Happiness (GNH). Fervent protection of the environment has been a top priority. The government takes great measures to preserve the nation's traditional culture, identity and the environment. In 2006, Business Week magazine rated Bhutan the happiest country in Asia and the eighth-happiest in the world, citing a global survey conducted by the University of Leicester in 2006 called the "World Map of Happiness".

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